Customer Experience: Mapping Customer Journeys

Course Details

The customer experience is 70% of the buying decision, so providing a great customer experience is a critical factor for succeeding in business.

Nigel Greenwood spent 30 years creating great customer experiences, is a successful author, presenter and lecturer, but is mostly someone who likes to keep things simple. He says it as it is, knows what customers want and loves making a difference.

What you’ll learn

• Explain what customer experience means
• List the six key elements of a great customer experience
• Recognise the common mistakes businesses make
• Apply each element in business for fast, profitable, sustainable growth
• Determine how to deal with customer complaints