Customer Experience Management: Brand Promise & Customer Loyalty

Course Details

Customer Experience Management: Brand Promise And Customer Loyalty, can be enjoyed as a stand-alone course and – for maximum benefits – taken as the first course of a three-course series entitled Customer Experience Management Bundle: Grow Your Business With A Purpose.

In this course, the focus is predominately given to the importance of having a brand purpose. Experts Shaun Smith and Andy Milligan will share the findings and research from their best-selling book, On Purpose: Delivering A Branded Customer Experience People Love, and some of the techniques their company, Smith+Co, uses to help organizations become purposeful in the experience they deliver to customers. They use case studies to illustrate the concepts and then teach you how to apply these principles to your own situation using the tools and guides provided. By the end of it, you will know how to define a brand purpose that will align your organization and provide the context for your customer experience initiative.

What you’ll learn

• Explain the importance of a strong brand promise Define your own brand promise
• Use customer journey maps
• Describe why purposeful customer experience matters
• Recognise the importance of continuous innovation
• Determine how to stand out from competitors
• Implement a branded customer experience